How to write an SEO-friendly article that can top Google search results
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How to write an SEO-friendly article that can top Google search results

 rank better in search engines, here is how to write an SEO-friendly article.

How do I write an SEO-friendly essay?

Using a step-by-step SEO checklist, of course!

By the end of this article, you will know precisely how to write an SEO-friendly article. So, give it a good read!

Don't waste time! Below you can find the complete checklist that you should follow if you want to have SEO-friendly blog articles

How to write an SEO-friendly article that can top Google search results


1. Configure your website or blog

The first step in writing an SEO-friendly article is to make sure your website is properly set for SEO. This is something you will only do once, but it depends on the platform you built your site on.

Make sure your site is mobile-friendly:

Make sure your site is mobile-friendly using the Google Mobile-Friendly Test tool. Google tends to rank sites lower if they are not optimized for mobile platforms, so be sure to fix this issue.

Over 50% of all web traffic comes from mobile devices in the past two years. This means that most of your readers will be on mobile devices as well.
Find a responsive template or use relative values ​​instead of absolute values ​​in your code.

Make sure the site is indexable:
If Google can't find your site and include it in the search engine results, then you're also wasting your time.

Problems that lead to bad indexing are usually related to the NoIndex meta tag or robots.txt file. Make sure that the pages you want to be indexed are not blocked in any way. Also, be sure to block extra pages in the search engine that you don't really need.

To block a page, simply edit your robots.txt file.

In WordPress, the Yoast SEO plugin takes care of you.

Check site speed:

The speed at which your site loads is very important to your business. If users don't see the content quickly, they will abandon the page. Two main factors determine speed: the server the website is running on and the content that needs to be uploaded.

Use Google PageSpeed ​​Insights to determine if there are any issues with your site's server and architecture. Another great tool for doing this is GT Metrix.
Try to fix these issues first. If your website is loading very slowly, it won't matter how well you write. Nobody will be able to read it.

Installing SEO plugins:

If you use a popular content management system like WordPress, Joomla, or Drupal, you can make optimizing your site easier by installing a . These plugins will help you to optimize the basic elements of your content (title, meta description ) a lot easier. It will also fix some common SEO issues on different platforms.
Some suggestions are Yoast SEO and All one SEO Pack for WordPress, Easy Frontend SEO for Joomla, and SEO Tools for Drupal.

Install social sharing plugins:

Writing a good article is nothing without a promotion. The chances of writing something going viral on its own are very slim. If you are using one of the popular content management systems mentioned above, you should also install a social sharing add-on.

Some good examples are Fast Social Share for Joomla and WP Social Share for WordPress. There are many options available, so choose the one that works best for you based on the design and user reviews.

These additions will help the readers to share the content and make it more popular. As you probably know, social media is one of the biggest marketing channels out there. It would be a complete waste not to take advantage of it!



Readability:

Your blog articles should be easy to read. First, make sure your text is easy to understand. Keep sentences short, and try to make paragraphs shorter in width.

Make sure that the background color does not clash with the font color. Some combinations make it difficult for a user to read your posts.

Usually, the best combination for text legibility is black text on a white or light gray background. However, you can use different combinations to express different things.

We recommend that paragraphs be 11-12 pixels wide. Also, keep a hierarchical structure in your titles. H1 should be the largest, H2 the smallest, and so on.
Last but not least, place ads intelligently, without spamming the user. Avoid random pop-ups or pop-ups that appear as soon as you land on a page.

Customizable elements and meta tags:

Post titles and meta tags are two important elements that display in Google search results.

Make sure you can edit these items easily. The blog page should also display an H1 tag containing the title of the article. It is usually the same as the title tag, but this is not mandatory.

Just like your post title, it should include keywords and be catchy. There should only be one H1 tag on your page. Other important definitions are rel = “canonical” and rel = “prev/next”.

Canonical tags are used to solve problems with duplicate content. If your page contains comments, for example, some platforms create separate URLs that end in “/? replytocom=123#”. This can create conflicts between pages in SERPS.

The canonical tag should point to the page you want to display in Google. If the page has a self-referencing canonical tag, all comment URLs will point to the home page.

In case of numbered content (on a blog page for example) you should use pre/next meta tag. This technique can be used for directories that are separated into multiple pages.

2. Conducting keyword research

Doing keyword research before writing a blog article can increase the number of visitors you will get from search engines. First of all, think about what your readers might be looking for to find your content.

You can use Google Keyword Planner to get an idea of ​​what people are searching for. Another thing you can do is start typing keywords into Google and getting ideas from the suggestions offered there.

It will show you search volume, keyword difficulty, and ranking of top competitors for specific keywords. The keyword suggestions there are the most relevant to your keyword from an SEO perspective.

You can combine some of them into a more complex SEO headline that will target multiple keywords at the same time. You can use other search queries that do not fit the title in the content of the article.

3. Check out the competition

After selecting some keywords, check out their top 10 results to get an idea of ​​who you will be competing with.

You can use a tool like kwfinder to compare your site to the competition. The tool will analyze some of your most important metrics (such as referring domains and anchor texts) and make it easy for you to determine how tough the competition is.

If you feel the competition is too high, consider targeting other keywords.
Some indicators of strong SEO competition are the keyword in the title, old domain age, domain and page performance, and a large number of backlinks pointing to competitors' URLs.

3. Collect information to write

To be able to put together really good content, you need to gather the right resources. You will need to find at least 3 to 5 well-documented and trustworthy sources. If you are writing a personal story from your head, you can skip this step.

However, we recommend that you read up on your top competitors and see if you can spot any gaps. Next, gather information about these gaps and try to cover them. You can use search operators to find really reliable sources of information that can back up your stats, like numbers or case studies.
Examples: site:.gov + keyword, site:.edu + keyword

4. Outline what you will write

Having article outlines will make it easier for you to write an SEO-friendly article. Saves you time and effort. If you have a proper outline, the structure of your article will be easy to understand by the readers. Your outline should consist of a few key points that you want to cover.

A good trick is to turn these key points into questions, which you will answer below. Consider creating the outline as H2 and H3 tags. These tags tell Google that these phrases are a little more important.

5. Write your content

It's finally time to start writing. There are many aspects to consider in this process. I've outlined it below.

Make sure you consider them all! OnPage SEO is what you have complete control over, so try to do your best.

1. Bullets, Bold Text, H2, H3:

People like to break up content because it's easier to read. Search engines love it too. Use secondary keywords in titles, and bold important words/phrases in your article.

2. Use Paragraphs:

Use paragraphs and make them shorter, not longer. Paragraph length should be around 5 sentences.

3 . Use the keyword in the first paragraph:

Use the keyword in the first paragraph of your blog post, and try to put it in the beginning.

4. Use attention grabbers

Phrases like “Here's the deal,” “Here's what I did,” “Listen,” and “If you want to know XYZ, keep reading” help keep readers on your page. The longer they stay, the more you will benefit, and in time, your ranking will improve.

5. Use the main keyword in the body of the article:

Use your keyword throughout the article, once in the middle and once towards the end.

6. Keyword density max 5%:

You should not use your keyword more than 5 times per 1000 words. Usually, some words are repeated more than that, but when your keyword is in the title, meta description, every title, and 100 times throughout the content, Google will see it as keyword stuffing. Keep your keyword density between 3% and 5% so you don't risk anything.

7. Include related keywords:

This can get quite advanced, but fortunately, it can be found at the bottom of Google when you search for a term.

8. More than 300 words:

This depends a lot on the type of website and how often you post, but Google absolutely loves long articles. Make sure it is at least 300 words long, although we recommend looking at x10 for that number.

9. Link internally:

Does the blog post include 2-3 links to relevant pages of your website? If not, be sure to link to related older articles. Make it relevant.

10. Link externally:

Does the text of the post link to at least two reputable sources in the industry?
Google loves it when you add outbound links. It appears that you are connected to the forum. Remember that you can back up your data with the reputable sources that you gathered in your previous step.

6. Add and improve images

Did you know that people tend to find a source of information more trustworthy if it contains images?
Make sure to add at least 2-3 images in your blog post, and optimize it for search engines.

Custom vs s Stock:

Take or create your own. People prefer them over stock photos, and studies have shown that this increases the conversion rate.

Image Licensing:

Using other people's images may also cause legal issues, so be careful! You can tell Google to only show you images you can use, but the results will be truncated significantly. If you are using someone else's image, make sure you can do so by licensing and purchasing a license for the images.

Fill in the alt text tags:

Search engines can't actually read images, so they use the alt text or description to figure out what the image is. Make sure not to leave it blank, as this may harm your profile in the backlink if the photo is linked to too often. Also, don't put commercial keywords in there. If some keywords are suitable, that's fine. However, your main priority should be to actually describe the image.

Image size:

We don't necessarily talk about width and height, but about kilobytes and megabytes or storage space. Tools like Compesspng & compress jpeg can reduce the storage size of your image without affecting the quality.

Note: Images greatly affect user experience if they are not optimized for speed.

7. Add video content

Consider adding at least one video to your blog post. Some people like to watch videos, and this will help you to keep them on your page.

If you can make the video yourself, even better.

You will benefit from both methods: If someone finds and reads your article, they may also add an offer to your video. If someone finds the video and watches it instead, you can mention the article in the video. Maybe they'll give it a read.

8. Create the title tag for your blog post

The HTML title tag, which is responsible for the title displayed in Google, is one of the most important things to take care of when writing an SEO-friendly article. It is very important because it will directly affect your CTR. Spend some quality time crafting it. do not worry! You can decide to make some tweaks to it later too, in case a brighter idea pops into your head.

Here are some key points to consider when creating your title:

Use the keyword in your title tag:

If you want to rank for a specific keyword that you picked in the first part of this checklist, the title tag should be the first place you add it. Try to put it at the beginning of the title, but don't make it sound unnatural.

70 characters max: The
the title tag should not be too short. It's easier to rank for long-form keywords anyway. If it exceeds 72 characters, the end of the address will become invisible to the user and will be of less value to search engines.

Make it captivating:

On average, only about 20% of people who see the headline will click through to read the article, so make it a good one! Use catchy numbers and words like free, awesome, incredible, etc. People usually enjoy how-to articles, top lists, and case studies.

On-Page SEO - The most important things you should consider when writing a Lipo-friendly article

9. Create your meta description

Meta descriptions are the texts below titles that appear in search engines. They should describe what the post is about, and should capture the reader's attention.
Between 150 and 160 characters:
Meta descriptions that are too short may be completely ignored and replaced by Google with other sections of your website. Meta descriptions that are too long will not appear completely in search results, as they will be truncated.

Insert keyword: Although it does not directly affect search rankings, you can also include keywords in it. Your readers see this before they click on your link, so use it to convince them to click on your link instead of stuffing it with keywords.

Captivating:

Try to implement a sense of urgency in the reader to click on the link. Words like discover, and click to find more can help.

10. Article title H1

If your platform doesn't give you control of the H1 address normally, put one yourself. There should only be one H1 tag per article, and it should contain the main keyword you are trying to optimize your content for. The difference could be. Don't be pushy, and keep it looking natural. If not appropriate, use synonyms.

It is recommended to keep the title tag and H1 header the same, about 90% of the time they are the same. WordPress makes them identical naturally, but plugins like Yoast SEO for WordPress make it easy to separate these two if you feel like doing so.

11. Write an optimized URL

When writing a unique URL, try to make it easy for the user to understand what the article is about. Enter your keyword here as well, or target secondary keywords, preferably their synonyms.
You can do it the other way around by entering your keyword in the URL and your secondary keywords in the titles.
Keep your URLs shorter, not longer (less than 60 characters).
SEO-friendly URLs can increase your perceived relevancy and can actually improve your article ranking.

12. Add a featured image

Featured images have a very big impact on your audience and click-through rate. They can make a difference between 4% and 40% in CTR. Also, it will affect social engagement and sharing.
Custom vs Store: Creating a distinctive image within the company is much better, as you can craft it specifically for your target audience.

Add a descriptive alt tag with the keyword: Create an alt tag that describes what the image is about. Search engines can't display images like we can, but they can read keywords in alt tags to see what the image is.

Landscape mode preferred: Because the response interacts with the width of the screen, landscape images fit screens better than portrait images. We recommend that the featured image be larger than higher.

14. Categories and tags

Choose the right categories and tags for your article. This will help the overall structure of your website.

Some people may search your site for specific articles. If the articles are not in the correct category, they will not be able to find them.
However, don't pick too many of them! Keep it short and relevant.

15. Optimization for social media

Your blog may require different image sizes than social media platforms. You may want one description for your site, and another for your Facebook post. Open Graph and Twitter Cards will help images and descriptions display correctly and discretely on social media platforms.
The Yoast SEO plugin makes it easy to create these descriptions and optimize images (they require a special size to display correctly). Use it to make your job easier!

16. Specify the name of the author

You must create a name for yourself. Brands are now turning into faces. You can see this anywhere. People like Gary Vaynerchuk or Brian Dean have marketed it through their personal brands.
This can be done by adding a resume to the article. Most open-source content management systems like WordPress have author boxes for each user.

17. Correct grammatical errors

Correct any grammatical errors that you see. Bad spelling can lead to a bad user experience.
A second opinion on the subject may also be helpful. Ask a friend to find bugs you didn't spot, or maybe a professional if you have the budget.

18. Check links

Check internal and external links. Do they work? If not, did you write it correctly?

There's nothing more frustrating than clicking on a link and waiting for it to load, only to find out it doesn't actually work. Broken links also affect you from an SEO point of view.
Search engines have to crawl through all the links on your website. They waste time trying to access links that don't work. By fixing them, you help the search engines, so that they see you as more valuable.

19. Do the share buttons work?

Can your readers easily share your content on the most popular social media platforms?
You can test to see if it works by sharing it on your profile.

20. Publish the article

Click on Publish.
Make it live.
No turning back now?

21. Share the article on social media

For your blog article to be successful, writing in an SEO-friendly manner is not enough. You should also promote your content. Share your content on the most popular social media platforms. Use the official page of your blog/website first, then share it on your profile.

You can use Facebook Insights to see how many shares/likes/clicks you got. Twitter no longer provides any statistics, but you can still use TwitCount.

22. Build essential connections

Writing quality content is not enough. You should also promote your content!
Connect with some blogs in your industry, including your competitors. If you find unanswered questions anywhere, you can try to answer them. Leave a comment and a link to your website, if relevant. Don't overdo it!

Another good way to get some raw links is to search forums or sites like Quora and answer questions. Use the snippet that best answers the question, and link to it so people can read more.

If you are not relevant, you will create a bad reputation for yourself. Use Google Alerts to get notifications about various topics on the web. When it pops up, go to the conversation.

23. Read and respond to comments

Find out what our readers think. Try to build relationships and fill in the blanks in your article by answering the questions in the comments section.

This is a very good way to update your content! Comment text is considered content as well. Bloggers who engage in commenting can get thousands of additional words in their blog posts.

24. Improve your essay

One of the secrets to successful SEO blogging is to be consistent. Google likes it when content is updated frequently, aka freshness.
Instead of writing about the same things over and over again, try improving some of your old content. You can use what you learn from your readers to improve your content.

25. Develop the article into types of content

You can turn your blog article into an infographic, video, slideshow, or eBook/PDF. This way you can increase the exposure to your content.

Remember to back to your blog post and vice versa. This way you can cover as many channels as you want by spending the least amount of time.

Conclusion

I know... there's a lot to that!

We've tried to cover everything, from on-page SEO to off-page SEO and promotion. SEO-friendly resume writing is usually used to provide helpful information.

Don't just write for the numbers, write well to cover a topic. deepen. Bring something new to the table.

Keep using this step-by-step checklist until you feel you've mastered the steps and no longer need them. After some time, you will also discover what works best for you.

Do you now know how to write an SEO-friendly article?

Don't forget to leave us a comment


Joseph
By : Joseph
I'm Joe, 23 Egyptian Dental Technician and blogger, Business owner, business consultant, Travelling is one of my Fav Vibes
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